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SEO + Web Design2024 to 2026
BL Technical, Inc
A rebuilt website with SEO at the core helped this Baltimore IT MSP rank for 50+ keywords and grow into one of the area's fastest companies.
- Role
- Strategy, Web Design, SEO
- Client
- BL Technical, Inc
- Year
- 2024 to 2026
- Category
- SEO + Web Design
Web DesignSEOContent Strategy
The problem
BL Technical had built their own website. It got little relevant traffic. The pages leaned on technical jargon instead of the pain points small business owners actually feel when IT falls on them.
What I did
I completely rebuilt the site with SEO at the core of the content. The new site speaks to owners who are tired of managing IT in-house and shows how BL Technical solves that.
Results
- Ranked for 50+ keywords, including industry-specific terms and high-value searches like Baltimore IT Support
- Named one of the fastest growing companies in Baltimore during the project
Why it worked
Search strategy shaped the message. The site stopped talking like an engineer manual and started talking like a trusted advisor to busy owners.