Local Service Ads management that puts you above everything
The Google Guaranteed spots sit above the ads and above the map. You pay per lead, not per click. Getting there and staying there takes daily work. That is what I do.
The top of Google is not an ad slot anymore
For service businesses, the first thing a searcher sees is the Google Guaranteed row. If you are not in it, someone else gets the call.
Most contractors set up a Local Service Ads profile once, get a trickle of leads, and stall. The rank drops. The leads dry up. Nobody told them that reviews, response speed, and booking rate decide who shows first. Google does not send a memo. It just moves your competitor up.
Meanwhile every missed text and every customer who never got asked for a review pushes you further down the list. The profile you set up in an afternoon quietly loses to businesses doing worse work with better follow-through.
For $650 a month I run LSA as an add-on to the Google Ads package. Review collection, message handling, autoresponders, and budget optimization. The stuff that actually moves LSA rank, handled every week instead of never.
What LSA management includes
$650/mo management. Lead costs paid separately to Google.
Google Guaranteed setup
Profile, screening, license verification, and everything Google requires to show the badge.
Automatic review collection
Reviews decide your LSA rank. A system asks every customer at the right moment, every time.
Text and message management
LSA leads text. Slow replies kill your ranking. Messages get handled fast.
Autoresponders
Every lead gets an instant answer, even at 9 PM on a Sunday. Response speed is a ranking factor.
Budget optimization
Weekly adjustments so the per-lead spend goes to the jobs you actually want.
LSA-ready CRM setup
Leads land in one place with follow-up built in. No more screenshots of missed calls.
Works with the CRMs Google officially supports
Google publishes a list of booking partners that plug directly into Local Service Ads. Part of the $650 a month package is wiring your leads into one of these, or helping you pick the right one if you have none.
Restaurants and food service
Source: Google's official Local Services Ads booking partner list. Already on a different CRM? Leads can still flow in through the LSA-ready CRM setup.
LSA stacks on top of the $650 Google Ads package
LSA takes the top spot. Search ads catch everyone who scrolls past it. SEO builds the visibility that outlasts both. Each layer is $650 a month.
This is for you if…
- ✓You run a service business Google can verify
- ✓You already have reviews or are willing to collect them
- ✓You can respond to leads the same day
- ✓You want to pay for leads, not clicks
Skip this if…
- ✕Your industry is not eligible for Google Guaranteed
- ✕You cannot pass the background and license checks
- ✕You want set-it-and-forget-it with no review effort
- ✕You run an MLM
Local Service Ads questions, answered straight
What Google Guaranteed costs, who qualifies, and why reviews run the whole show.
What are Local Service Ads?+
The Google Guaranteed listings at the very top of search, above regular ads and organic results. You pay per lead, not per click. Google screens your business and backs the work with its guarantee badge.
What does the $650 a month cover?+
Text and message management, autoresponders so leads get an answer fast, automatic review collection, weekly budget optimization, and setup of an LSA-ready CRM. Lead costs are paid separately to Google.
How is LSA different from regular Google Ads?+
Different auction, different rules. Regular ads charge per click whether anyone calls or not. LSA charges per lead. Rankings depend heavily on reviews, response speed, and booking rate instead of bids alone.
Who qualifies for Local Service Ads?+
Service businesses. HVAC, plumbing, electrical, roofing, cleaning, law, real estate, and dozens more categories. Google requires background checks, license verification, and insurance depending on the industry.
What does a lead cost?+
It varies by industry and market, typically $25 to $350 per lead. The upside: junk leads can be disputed and credited. Part of my management is fighting for those credits.
Why does the package focus so hard on reviews?+
Because reviews decide your LSA rank. Google favors profiles with more recent reviews and fast response times. Automatic review collection is not a bonus feature here. It is the engine.
Can I run LSA without regular Google Ads?+
You can, but it works best as an add-on to the $650 a month Google Ads package. LSA fills the top spot while search ads catch everyone who scrolls past it.
Find out if your industry qualifies
Book a call. I will tell you if LSA fits your market, what leads cost in your category, and whether to start with search ads first.