Last updated: August 2, 2026
Up The Brand ("we", "us") operates https://upthebrand.com. This page explains what information is collected when you use the site, how it is used, and the choices you have. The short version: information you submit is used to respond to you and run the business. It is never sold.
Information you provide
When you fill out a contact form or request a free SEO Report Card, you may provide your name, email address, phone number, business name, and website address. This information is used to:
- Respond to your inquiry and schedule calls
- Prepare your SEO Report Card or proposal
- Follow up about services you asked about
Form submissions are processed by Netlify, our hosting provider, and delivered to us by email. We do not sell, rent, or trade your contact information to anyone.
Information collected automatically
Like most websites, this site's hosting infrastructure logs standard technical data such as IP address, browser type, pages visited, and referring pages. We may use analytics tools (such as Google Analytics) and advertising platforms (such as Google Ads) that set cookies to measure traffic and ad performance. This data is aggregated and does not identify you personally to us.
Cookies
Cookies are small files stored by your browser. This site and its third-party tools may use cookies for analytics and advertising measurement. You can block or delete cookies in your browser settings. The site works without them.
Third-party services
This site relies on a small number of third-party services:
- Netlify for hosting and form processing
- Google Tag Manager, Google Analytics, and Google Ads for traffic and conversion measurement
- Microsoft Clarity for anonymized session recordings and heatmaps that show how visitors use the site
- Vimeo for embedded video, which may set its own cookies when you press play
Each of these providers has its own privacy policy governing the data it processes.
Data retention
Lead and inquiry information is kept as long as needed to serve you and meet legal or accounting requirements. If you want your information deleted, ask and it will be removed.
Your choices
- You can request a copy of the personal information we hold about you
- You can ask us to correct or delete your information
- You can opt out of follow-up emails at any time by replying and saying so
Children
This site is for businesses and is not directed at children under 13. We do not knowingly collect personal information from children.
Changes to this policy
If this policy changes, the updated version will be posted here with a new date at the top.
Contact
Questions about this policy or your data? Email gary@upthebrand.com or call 443.847.8357.