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There’s more to brand identity than you might think. Customer personas, mission/vision/value statements, content guidelines. We take care of it all in a way that speaks to your ideal customer.
Design Is a Visual Language That’s Unique To Your Business
Once we have an idea of who you are and what your ideal customer looks like, we get started designing a language for all of your marketing to follow including colors and your logo.
From Brand Guidelines We Create All Of Your Brand Assets
Now that we have the foundation, we design the rest. Business Cards, Social Media Kits, Email Signatures, Flyers, Vehicle Wraps, Billboards. We include a brand guidelines document.
Having a brand identity that really stands out from your competitors means you get more. More name recognition, more leads, more repeat customers, and more conversions on all of your other marketing avenues. That’s why we take a “brand first” approach to digital marketing.
Start With The Customer In Mind
Branding starts with your ideal customer in mind. We start the work by building customer personas and talking to stakeholders within your company as well your best clients.
Brand Guidelines For Better Design
Now it’s time to start building your branding guidelines that will used throughout all of your branded assets. These guidelines will drive all of your future design decisions.
The Message Is Key
Once we know the audience we work on finding the tone and approach to your content. This includes mission, vision, value statements as overall content guidelines.
Brand Guidelines Applied
We use our established branding guidelines to design all of your other brand assets. This includes your business cards, email signatures, social media kit and more.
Time To Get Colorful
Once we know your brand’s overall tone we can start adding some color. We begin designing a logo as well as finding color schemes that speak to your audience.
Let’s Get Social
After all of your brand assets and guidelines are approved we create new designs for your social media spaces. We announce the new brand using your social channels.
More Important Is What We Don’t Do
Don’t waste your time with agencies that don’t have your best interests in mind.
No Source Files Withheld
It’s your company’s work. You paid for it, you get it. Along with our brand guidelines, we send over all relevant brand assets to be used, edited, and changed by your team.
No Design Without Data
Branding requires more than just a logo and some brand colors. By starting with your brand abstracts such as your customer personas, we make sure to get it right.
No Corners Cut
We take the time to get all of your assets done the right way. We don’t just hobble together assets from templates, we design your brand from the ground up
Upfront Pricing
We don’t like to waste time. We leave our prices right out in the open. Some projects might require a custom price. We like to give you an idea of what to expect.
Ask about our payment plans.
Basic Brand Identity Kit
$1500
Perfect for businesses starting out on their branding journey. This package includes:
Customer Personas (Up To 3 Personas) Mission, Vision, Value Statements 1 Logo Design with 3 Rounds of Edits 1000 Business Cards Designed and Printed 1 Additional Design Asset Of Your Choice Designed Social Media Assets (Up To 3 Profiles) Content Guidelines Document Brand Guidelines Document
For established brands with a target audience in mind looking for a rebrand or a complete brand identity. This includes:
Customer Personas (Up To 6 Personas) 3 Options For Mission, Vision, Value Statements 3 Full Logo Designs with 3 Rounds of Edits On Selected Logo 2500 Business Cards Designed and Printed 3 Additional Design Asset Of Your Choice Designed Social Media Assets (Up To 7 Profiles) Content Guidelines Document Brand Guidelines Document 5 Hardback Brand Coffee Book Video Based Sizzle Reel
A Brand Identity Kit is crucial for maintaining consistency across all your brand communications. Consistency helps build brand recognition and trust with your audience. The kit serves as a reference for how your brand should be presented in various contexts, ensuring that every touchpoint with customers reflects your brand’s values and personality.
The process usually begins with a discovery session to understand your business goals, target audience, and brand values. Based on this understanding, the branding team will develop concepts for the key elements of your brand identity. After reviewing and refining these concepts through several rounds of revisions, the final elements are compiled into your Brand Identity Kit, along with guidelines for their use.
The timeline can vary significantly depending on the complexity of your brand identity needs and the number of revisions required. On average, the process can take anywhere from a few weeks to several months. It’s important to communicate with your branding team to understand the timeline and plan accordingly.
Yes, as your brand evolves, it may be necessary to update your Brand Identity Kit. This could involve refreshing your logo, updating your color palette, or adding new elements to the kit. It’s a good practice to review your brand identity periodically and consult with your branding team to ensure your brand remains relevant and aligned with your business goals.
Customization is a key part of creating a Brand Identity Kit. The design process should be collaborative, allowing for your feedback and revisions to ensure the final elements truly represent your brand. However, once the final versions are agreed upon, it’s crucial to stick to the specified guidelines to maintain brand consistency.
You’ll receive your Brand Identity Kit in digital format. This includes vector files for logos (AI, EPS), raster images (PNG, JPEG), typography and content guidelines (PDF), and a brand style guide (PDF). You’ll also receive printed business cards or other print items. If you have any questions about the items in your kit don’t hesitate to ask.
A question like this really shows why Brand Identity is so misunderstood. Your brand is NOT your logo. Your brand is not your colors. It’s not even your name. Your brand is everything that distinguishes your company from others. What does your customer base looks like? What your brand voice sounds like? Do you deliver your product or service on time? Your brand is anything that might be associated with your business. If you don’t spend time developing your brand you allow the outside world to develop it for you, and they very often miss the mark.
There’s a reason that large companies spend millions of dollars on rebranding efforts. It’s because good branding works, and it helps all other marketing avenues work better as a result.
Book A Strategy Session With Up The Brand
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