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Google Ads + SEO2024 to 2026
Roger That Roll Off
From a failing Google Ads account and a site that did not convert to 50k+ visitors, 1,000+ leads, and six figures in new revenue.
- Role
- Strategy, Web Design, Ads, SEO
- Client
- Roger That Roll Off
- Year
- 2024 to 2026
- Category
- Google Ads + SEO
Web DesignGoogle AdsSEOConversion Tracking
The problem
Brady of Roger That Roll Off came in with a Google Ads account that was failing and a boxed-up website that did not convert. The customer pipeline was drying up.
What I did
First I launched a focused single-page site and rebuilt Google Ads with proper conversion tracking. After six months the work expanded into full SEO and a complete website build.
The work covered:
- A new website designed to convert visitors into orders and quote requests
- A rebuilt Google Ads campaign with clean conversion tracking
- A full SEO keyword campaign to bring in organic traffic at no extra media cost
Results
- Over 50,000 new unique visitors since the website relaunch
- Over 1,000 new online orders and quote requests
- Ranked for over 50 keywords, with 10 in the top 3 including Baltimore Dumpster Rental
- More than six figures in new revenue
Why it worked
Tactics were secondary. Understanding Brady’s customers, business, and competitors came first. Then the site, ads, and SEO pulled in the same direction.