Google Ads management for Essex, Maryland businesses that need calls, not clicks. I work with hauling and dumpster services, marine and waterfront businesses, and other local operators. You work with me directly. No junior handoff. No outsourced account team.
Essex and the east side of Baltimore County search differently than downtown. Local intent is strong for services people need now.
Trades and local services do well here when pages and campaigns speak to Essex, Middle River, and nearby Baltimore County towns.
Broad match and weak landing pages burn budget. Local buyers click. Nobody calls. In Essex, that hits hauling and dumpster services, marine and waterfront businesses, and trades hardest. The business that owns the search gets the call. Everyone else gets silence.
SEO or Google Ads from $650 a month. Both for $1,300. A 6-month contract includes a website redesign tailored to search.
Buyers here type searches like "google ads management Essex" and "ppc agency Essex". Those exact phrases are where the work starts. Not a national template with Essex pasted in.
As a local PPC agency, I build Google Ads around high-intent searches in your service area, clean conversion tracking, and pages that ask for the sale.
I serve Essex, Maryland and Baltimore, Dundalk, Middle River, and Baltimore County. The plan gets built around Essex demand, not copied from another market. You work with me directly.
Roger That Roll Off, an Essex dumpster rental company, is a current client. Their site ranks for 50+ keywords and search now drives six figures in yearly revenue for them.
I typically keep about 10 clients at a time. That is how Essex, Maryland businesses get senior attention instead of a recycled playbook. Strong fit for hauling and dumpster services, marine and waterfront businesses, and small teams under 25. No MLMs.
Serving Baltimore, Dundalk, Middle River, and Baltimore County. If you also need coverage in a nearby town, use the links below. Each page targets its own city + service searches on purpose.
A short call or the form on this page. I look at how Essex buyers actually search for you.
$650 a month each. $1,300 for both. A 6-month contract includes a website redesign built around search.
I write the strategy, ship the work, and keep optimizing. No account manager shuffle.

Gary Thorn owns Up The Brand. Twenty years in agencies, startups, and federal work. Now based in Bel Air, serving Essex and Greater Baltimore. If you hire this shop, you get the person who writes the strategy, builds the site, and runs the ads.
About 10 clients at a time. Harford County Chamber of Commerce member. No handoff. No outsourced account team.
Same person Essex businesses would work with. Direct access. No junior handoff.
“Gary is a branding professional and extremely talented! He listened to my concerns and produced a fantastic logo for me. I highly, highly recommend him for any of your branding needs!”
“Gary is fabulous to work with, and WOW, he really put the time into understanding (and helping me understand) my brand personality. Phenomenal web design on my voiceover website. Along with his search engine optimization package, I could not be happier with the results.”
“We are very satisfied. Gary is always available and extremely transparent with what he does. We had a unique situation where we had to have a third party integrated with our site. Gary went above and beyond.”
Management is $650 a month plus your ad spend, which goes directly to Google. Most Essex clients start near $1,000 a month in spend. A 6-month contract includes a free website redesign.
Yes. Up The Brand is based in Bel Air, and Essex is squarely in the service area along with Baltimore, Dundalk, Middle River, and Baltimore County. This is a local operation, not a national call center with a map graphic.
Calls, form fills, and booked jobs, tracked properly. Clean conversion tracking comes first, so we both know what every Essex click turns into. No screenshots of impressions dressed up as results.
Yes. From day one you keep access. I rebuild what is broken and keep what is working.
Yes. Local Service Ads are available as a $650/mo add-on when they fit your industry.
SEO or Google Ads for $650 a month. Both for $1,300. A 6-month contract includes a website redesign. You work with me directly.
I read every message. No ticket queue.
Message sent.
It lands in my inbox. You will hear back from me, not an assistant.
Internal links between services in the same town help users and search engines map the local offer.
Same service, different city pages. Each one targets its own local searches.
Essex overview · All service areas · National Google Ads page · About Gary