SEO for Baltimore, Maryland businesses that need customers, not vanity rankings. I work with IT and managed service firms, contractors, and other local operators. You work with me directly. No junior handoff. No outsourced account team.
Baltimore is the densest commercial market in the region. Search competition is real, and generic statewide campaigns usually lose.
From neighborhood service businesses to citywide B2B providers, Baltimore marketing needs a strategy built for the city itself, not leftovers from a national template.
You can be the best operator in town and still lose to whoever ranks for the service + city search. In Baltimore, that hits IT and managed service firms, contractors, and professional service providers hardest. The business that owns the search gets the call. Everyone else gets silence.
SEO or Google Ads from $650 a month. Both for $1,300. A 6-month contract includes a website redesign tailored to search.
Buyers here type searches like "seo company Baltimore" and "local seo Baltimore". Those exact phrases are where the work starts. Not a national template with Baltimore pasted in.
I build local SEO services around the exact phrases buyers type: service keywords with city modifiers and the map-pack searches that go with them. Then the site and content support those rankings.
I serve Baltimore, Maryland and Towson, Essex, Catonsville, and Baltimore County. The plan gets built around Baltimore demand, not copied from another market. You work with me directly.
BL Technical, a Baltimore IT MSP, is a current client. Their rebuilt site ranks for 50+ keywords including "Baltimore IT support," and they were named one of the fastest growing IT companies in the area.
I typically keep about 10 clients at a time. That is how Baltimore, Maryland businesses get senior attention instead of a recycled playbook. Strong fit for IT and managed service firms, contractors, and small teams under 25. No MLMs.
Serving Towson, Essex, Catonsville, and Baltimore County. If you also need coverage in a nearby town, use the links below. Each page targets its own city + service searches on purpose.
A short call or the form on this page. I look at how Baltimore buyers actually search for you.
$650 a month each. $1,300 for both. A 6-month contract includes a website redesign built around search.
I write the strategy, ship the work, and keep optimizing. No account manager shuffle.

Gary Thorn owns Up The Brand. Twenty years in agencies, startups, and federal work. Now based in Bel Air, serving Baltimore and Greater Baltimore. If you hire this shop, you get the person who writes the strategy, builds the site, and runs the ads.
About 10 clients at a time. Harford County Chamber of Commerce member. No handoff. No outsourced account team.
Same person Baltimore businesses would work with. Direct access. No junior handoff.
“We are very satisfied. Gary is always available and extremely transparent with what he does. We had a unique situation where we had to have a third party integrated with our site. Gary went above and beyond.”
“My experience has been unmatched with Up The Brand. I needed a landing page designed for my business, somewhere my customers could find my business and our services. After speaking with Gary I had a better understanding of what my site would look like and how it could increase sales.”
“I had the pleasure of working alongside Gary and the marketing industry needs more people like him. He's someone you can count on to have your company's best interests at heart and deliver quality work every time. Whether your company is starting from scratch or is more established, Gary knows what it takes to generate and convert traffic into customers for local businesses. Truly, a great professional and person.”
$650 a month, same as everywhere I work. No Baltimore surcharge. Commit to 6 months and a full website redesign built around Baltimore searches is included at no charge.
Yes. Up The Brand is based in Bel Air, and Baltimore is squarely in the service area along with Towson, Essex, Catonsville, and Baltimore County. This is a local operation, not a national call center with a map graphic.
No. The service area covers Baltimore along with Towson, Essex, Catonsville, and Baltimore County. Big market or small, the method is the same. Target the searches Baltimore buyers actually type, then build pages that deserve to rank for them.
You work with me directly. No junior handoff. No fake report theater. The goal is Baltimore customers from search, not rankings for vanity terms.
Yes. That is the $1,300 core offer. Ads fill the calendar while SEO builds lasting visibility.
Yes. BL Technical, a Baltimore IT company, is an active client whose site ranks for more than 50 keywords, including "Baltimore IT support." Roger That Roll Off in Essex is another active account on the east side of the county.
SEO or Google Ads for $650 a month. Both for $1,300. A 6-month contract includes a website redesign. You work with me directly.
I read every message. No ticket queue.
Message sent.
It lands in my inbox. You will hear back from me, not an assistant.
Internal links between services in the same town help users and search engines map the local offer.
Same service, different city pages. Each one targets its own local searches.
Baltimore overview · All service areas · National SEO page · About Gary